E-A-T is a crucial principle that marketers should be aware of and concentrate on. Learn the specifics of E-A-T and why it matters.
If you work in the SEO industry, you’ve probably heard a lot about E-A-T lately.
Yet, what precisely is E-A-T? Is it a major update, a minor adjustment, or something in between? Do you need to completely revamp your SEO approach? Or can you safely disregard it, much like that taco from last weekend that is still in the fridge, half-eaten?
It refers to the quality standards that Google uses to assess the content and the websites that appear in search results.
What Exactly Is E-A-T?
E-A-T means Expertise, Authoritativeness, and Trustworthiness, and it is a concept introduced by Google’s Search Quality Evaluator Guidelines.
Expertise refers to the level of knowledge and skill demonstrated in the content, as well as the author’s credentials and experience. Authoritativeness is the level of respect and reputation that the author and the website have in their field, while trustworthiness refers to the reliability and transparency of the content, as well as the website’s reputation for providing accurate information.
Google considers E-A-T as a crucial factor in its search algorithm, as it aims to deliver the most relevant, accurate, and trustworthy information to its users. Websites with high E-A-T scores are more likely to appear at the top of search results, while those with low scores are less likely to be featured.
✏️ Is E-A-T a Ranking Factor?
E-A-T means Expertise, Authoritativeness, and Trustworthiness, and it is a concept introduced by Google’s Search Quality Evaluator Guidelines.
Expertise refers to the level of knowledge and skill demonstrated in the content, as well as the author’s credentials and experience. Authoritativeness is the level of respect and reputation that the author and the website have in their field, while trustworthiness refers to the reliability and transparency of the content, as well as the website’s reputation for providing accurate information.
Google considers E-A-T as a crucial factor in its search algorithm, as it aims to deliver the most relevant, accurate, and trustworthy information to its users. Websites with high E-A-T scores are more likely to appear at the top of search results, while those with low scores are less likely to be featured.
Here is Your E-A-T Checklist with 7 Strategies to Boost the E-A-T of Your Website. ✨
- Expertise: Establish yourself as an expert in your field by creating high-quality, well-researched content that demonstrates your knowledge and expertise. This can include publishing white papers, case studies, research studies, and other authoritative content that showcases your expertise.
- Authoritativeness: Build your authority by getting mentioned and linked to other authoritative websites in your field. This can be achieved through guest blogging, collaborating with influencers or experts, and participating in industry events and conferences.
- Trustworthiness: Demonstrate your trustworthiness by providing accurate and up-to-date information that is backed by reliable sources. Be transparent about who you are and what your website is about, and provide clear and concise information about your products and services.
- User experience: Improve the user experience of your website by ensuring that it is easy to navigate, loads quickly, and is mobile-friendly. Make sure that your website is accessible to all users, including those with disabilities.
- Technical SEO: Optimize your website’s technical SEO by ensuring that it is properly structured, has clear and concise metadata, and is free of technical errors and issues.
- Social media presence: Build your social media presence by sharing your content on social media platforms and engaging with your followers. This can help increase your website’s visibility and establish your authority in your field.
- Reviews and ratings: Encourage satisfied customers to leave positive reviews and ratings on your website and other review sites. This can help improve your website’s credibility and reputation.
✏️ Note!
By following these seven tips, you can improve your website’s E-A-T and enhance its visibility and credibility in search results.
